Instagram is the top marketing tool currently. We look at this application from a marketing standpoint. On the other hand, it’s the biggest social network around the globe. Mark was right when his team brought Instagram for one billion dollars back in the early days. If you are not positioning your business on Instagram, then you are losing tons of money. Today, we will share with you secret tips on how to gain more likes on Instagram posts and get quality followers. Here, you can find the details about the secret tips of Instagram marketing.
Use relevant hashtags
Hashtags help you “organize and categorize images and video content” to make it easier to find content. They are an easy way to tag your content to make it easier for others to find.
They range from generic - #love was the most used hashtag in 2019 - to very, very specific. And they’re so popular on Instagram that they’ve become mandatory. If you want people to find your content, you need to use hashtags.
Here are some good hashtag practices:
- Don’t overdo it: five targeted hashtags are better than 25 at random.
- Avoid overused tags: adding #love or #instagood is as useful as it is unnecessary.
- Don’t spam: make sure they’re relevant to the image.
From there, you have two main options for choosing hashtags:
- General hashtags
These are hashtags that anyone can use, depending on the content of an image. “#Sunset” comes to mind, as do “#food” and “#wine”. But frankly, these examples are so vast that it can be hard to get noticed using them.
Instead, try to find niche hashtags in your industry. This increases your chances of attracting the ideal audience to your content. A quick Google search will bring you lists of niche hashtags by industry. If you want to be more creative, see which hashtags your existing followers are using. It’s a smarter way to find the right people to call on.
Brand hashtags
If you’re running an Instagram campaign, a branded hashtag is a must. This applies to contests, influence shouts (read on), or new product launches. Brand hashtags are specific tags that only apply to your brand. It could be your brand, the name of a product or person, or something special that you created for your campaign.
Branded hashtags are much easier to follow as they are almost always used to talk about your own brand. Monitor the reach of your hashtags during a campaign to help you determine if the campaign was successful.
It also allows you to compare multiple campaigns against each other to determine which strategy was most effective. If one hashtag received twice as many mentions as the other, this campaign was a winner!
Know when to post
A recent poll found that the best time to post on Instagram is between 7 p.m. and 9 p.m. It’s simple, post all your photos which are saved in Google photos.
If it sounds too simple, that’s because it is. You can’t rely on just a few polls - your audience isn’t necessarily involved when others are. Instead, try to find the best times to post for your target audience, when you know they’re paying attention.
- Target the hours not worked (noon and evening)
- Weekends if you are a B2C business; probably not for B2B
- Wednesdays and Thursdays seem to be the best for engagements
- 3 p.m.-4 p.m. is usually the worst for an engagement
In the end, it will take some research to determine what is right for you. Monitor your posts - and those of your competitors - to arrive at an optimal posting schedule for your account.
